Last Christmas (I gave you my heart), and even the 2022 holiday season, I barely watched any Hallmarkies... less than a half dozen each year. I consciously uncoupled from Hallmark, but I just couldn't quit it entirely. I suspected at the time that I was missing the comfort of the formulaicness of Hallmark movies, and their stabs at stepping outside of those trappings was perhaps a painful transition and maybe Hallmark wasn't up for it, especially with their limited budgets and rapid production schedule.
This year (to save me from tears) it was almost all-Hallmark-all the time, with 10 Hallmark-produced movies, 4 non-Hallmark Hallmarkies, and 2(!) Hallmark-produced TV series. And my impression is that the productions still suffer from lack of budget, but they've gotten much better at managing their ambitions within their budgets. It's clear they still want to do the traditional holiday romance for 80% of their output but their stabs at "Holiday Magic" have really improved. Hallmark has also is now actually letting comedy happen purposefully, rather than relying upon goofiness and irony (which, I get it... comedy requires timing which can mean more takes and run up the production costs), and while it's still a bit of a mixed bag storytelling wise, they're giving their writers, directors and stars a lot more freedom than it seems they ever have. As a result there are more films coming out of the Hallmark churn that are entertaining, and not just in the making-fun-of-the-tropes way.
It also seems like there's been a marked decrease in non-Hallmarkies. Lifetime and Netflix barely showed up this year, and the other outlets seemed to have gotten buried by the big "H".
All is not sunshine and rainbows with Hallmark though. Finding Mr. Christmas resulted in an absolute travesty of a movie with their "next Hallmark leading man" falling flat on his face. And their first holiday TV series, Holidazed, ended with a 40-minute wet fart of a finale... oh, but I forgot to write about those final 3 episodes...:
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Holidazed
Episode 6: The Camarena Family: wherein Gaby is confronted with making nice with her high school bully Katie Manetti-Hanahan, who is now dating her brother, Kevin. Katie seems to be making nice with Gaby, and yet every turn seems to be an "accidental" assault or slight on Gaby by Katie. The family, though, loves Katie and poo-poos Gaby's concerns that Katie's true nature is not what they see. Kevin asks Katie's dad Chuck for his blessing to marry her, and Chuck, who's been at odds with the Cabrera family for years, denies him. Gaby finds old footage of the moment where Katie came up with the nickname "Easy Bake" that Gaby couldn't shake for years. Turns out that happened because they used to be best friends, until Gaby got new high school friends and ditched Katie. The two reconcile, but not in time. Gaby's family finds the video and Kevin asks for time from Katie. There's a confrontation at the Christmas market stroll between Katie and Kevin, which then leads to a fight between Katie's dad.
The "comedy" of someone reliving childhood trauma by having to confront their childhood bully is a difficult line to toe, and this episode does not handle it deftly. I think they were trying to go for cringe comedy, but it was just sad. I also wasn't sure whether the show wanted us to believe Gaby was misremembering Katie as a bully or if Katie was still actively Gaby's bully or not really either. I was dreading the expected scene where they have their confrontation and rather than owning the hurt she causes Katie has an excuse for being hurt first. Credit where due, they handle this quite well, actually, with Gaby first realizing that fighting fire with fire only leads to more fire and instead she works to douse the animosity and they come to an understanding as grown-ass adults, and maybe even rekindle a decades-lost friendship. The complication though has nothing to do with Gaby, and so the finale's going to need to get Katie and Kevin back together.
Episode 7: The Manetti-Hanahan Family: Of all the episodes of Holidazed, this is the one that focuses the most on the family of the episode title. When you have two mega-hitters in John C. McGinley and Virginia Madsen as the patriarch and matriarch of the family, Chuck and Connie, it should be something special. The family is of the teasing-and-sarcasm-is-our-love-language variety. Connie makes the family sign a pact that says no fighting, no swearing, no aggression. But with this family that's easier signed than done.
Chuck is that breed of person who always needs to be right, who always needs to have his voice heard loudest over everyone else, and uses his military background to intimidate everyone. One has to wonder if Connie has had enough, hence the pact, but no, turns out she just wants to have a nice family Christmas in case it is her last, as she's waiting on test results. It's a story beat that is aggressively manipulative, and it's not handled with any tact.
Chuck's not allowed to beef with his neighbours, so he starts beefing with his son Clark instead over Clark's "green energy". Turns out Chuck has an inferiority complex because of Clark's "university education". They settle their differences when Clark's green energy keeps the house lit up after the power goes out.
Clark's wife Rebecca is at odds with Clark's sister Laurie because of their "clean living" and perceived pretentious superiority complex. But they settle their differences when Rebecca starts eating meat and Laurie discovers Rebecca is pregnant (after earlier in the episode exploding over not being able to have more kids, again more manipulative storytelling)
I actually liked this episode, the characters and the actors quite a bit but the key problem is it needs to set up character arcs for each character (or pairings of characters) which need to be resolved in 40 minutes (or quickly in the following episode) while also fitting into the over-arcing story structure of the series (which means heading to the holiday stroll and the eventual storm and power outage) and also sandwiching in Katie into the episode after the events of the previous episode. It leads to oversimplification and predictable, telegraphed stories... something the entire series is guilty of... Connie at one point even says to Chuck something to the effect of "you never know when the neighbours might need our help" or something, clearly telegraphing the final episode...
Episode 8: The Finale: In which the Manetti-Hanahan family is the only house on the block with power so they invite their neighbours over for a big Christmas day feast. Chuck agrees to a truce for the day with Manny Camarena, and then they start acting like real pals. Connie, with assistance from Grandma Lin, gets her test results which are negative. Chuck tells Clark he's proud of him. Ted confesses to Grandma Lin that he's gay, and she's heartbroken only because he lied to her, but Marcus smooths it over and Grandma then gets the whole neighborhood to plan an impromptu wedding. Gaby records her audition video with Katie's help, and then Gaby smooths over things between her brother and Katie and they're engaged again. Lucy and Sylvie reconcile, and Sylvie gets Cole back over for another date. Annie and Max talk, and they both like each other, so they play video games. Josh's girlfriend says it's obvious Josh wants something different than moving to Australia, and Josh and Nora kiss, and I guess Theo has a new father-figure. Most annoyingly, Evan steps aside and points Linda towards his new friend Robert, and they reunite, and head off on a Norwegian vacation together to see the Northern Lights.
It's aggressively annoying how obvious every single one of these story lines is, and so obviously telegraphed. While I liked some of the episodes and many of the performers, I legitimately hated this finale and I'm not feeling to positive about the series overall.
It's a show with a massive cast of characters but only serves a third of them well. So many characters get shoved to the sidelines, to the point that any sub plots that there may have been in most of the families (the Lins, the Lewins, the Hills) are kind of forgotten about in the Finale. I'm certain that certain players aren't even in the episodes (and it's so hilarious that in most scenes in the Finale, in this crowded Minetti-Hanahan household, the background actors are not any of the characters from the series...seriously there's like another 40 people in that house on top of the 40 named characters we've already met. That's one big cul-de-sac.
A show like this needs to be three times as long and juggle its storylines, let them breathe, and it needs to offer some real drama, not greeting card company happy endings to every story. Sometimes the happy ending is learning to live with a sad outcome. I wanted Robert to find a new life, not end up with his ex-wife. I wanted Laurie and Rebecca to become friends not because she finds out she's having another baby, but helps her to accept that she cannot. And I wanted Grandma Lin to hold a grudge so much longer than basically 5 minutes. I want there to be consequences in all this and there aren't really any. Even the fact that Katie took the Camarena family to a protected area to cut down their Christmas tree is resolved by having Josh step in and "I am Spartacus" it for...no real reason.
A total waste of time, and quite frustrating when it teetered so close to being quite good.
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As noted the transition of Hallmark movies from bog standard formulaic romance to holiday fantasy and/or holiday romantic comedy (and even dabbling in adventure and mystery) has been a rocky transition in the early 2020's, but there have been definite signifiers of the promise of something more..."elevated Hallmark" if you will.
2023 was the banner year for this with Catch Me If You Claus delivering a "one crazy night" comedy adventure (with romance and fantasy) and coming out quite entertaining despite its budgetary limitations, and Hallmark's best-ever holiday movie, Round and Round which is a Hanukkah romcom that is also a time loop movie that absolutely knows what its doing. There's a third massive entry in the 2023 elevated Hallmark stable that I neglected last year (although Toasty didn't) and that's A Biltmore Christmas (directed by John Putch).
The story is an ambitious time travel fantasy romance about a writer, Lucy (played by Hallmarkie regular Bethany Joy Lens) who is tasked with writing a remake of a classic Christmas movie (shot at the Biltmore Hotel) but struggles with the happy ending of the original and wants to make a more realistic, sober ending. She is sent by the studio on a trip to the Biltmore to hopefully gain some inspiration and finalize the script. There she starts learning the behind-the-scenes history of "His Merry Wife" (the fabulously 40's-styled movie-within-the-movie) and getting access to authentic props and wardrobes. But when she turns the infamous hourglass used in the movie she finds herself transported back in time to the set of "His Merry Wife", getting first hand experience on the behind-the-scenes...and meeting the suavely handsome co-star of the film, Jack Huston (played by Christopher Polaha), who is immediately taken by her. When the sands of the hourglass run out, Lucy returns to her time, but she's both freaked out and utterly intrigued by what happened.
Using the sprawling, gorgeous North Carolina estate of the Biltmore hotel (built by George Vanderbilt), A Biltmore Christmas has a built-in aesthetic that means the production crew didn't have to do much heavy lifting in making the production look good, which meant they could focus more budget on the costuming and make-up which made the 1940's set look more authentic than Hallmark could traditionally go for.
When she ventures into the past again, she accidentally breaks the hourglass, and becomes trapped on the set of "His Merry Wife". She and Jack start to grow closer, but the lies she's spun to remain on set start catching up with her, but she's made a few friends along the way who back her up.
Like the best Elevated Hallmarks it's surprisingly ambitious, calling its shot early on opening with black-and-white, cinematic-looking scenes from "His Merry Wife" which look and play so good you actually half wish you were watching that movie instead. But A Biltmore Christmas earns the viewer's attention.
Is it still stricken by budget limitations? Of course it is, it's Hallmark, so the cut corners are going to be evident. Here it's primarily in the present day scenes which feel less thought out, less refined than the events in the 1940s. The film builds to a series of cross cut as Lucy needs to escape the studio dogs in the 1940s, while in the present day a friend Lucy made is trying to stop the Biltmore concierge (Jonathan Frakes) from taking the hourglass away. The stakes feel so much higher in the 1940s, where it's clear Lucy has outstayed her welcome, than in the present day where the film hasn't established its time travel rules effectively enough (is it just the hourglass, or is it the combination of the hourglass plus the room it was in? What happens if you flip the hourglass before the sands run out, does time rewind, or do you go back even further in time? How are the two time periods connected?).
Polaha is absolutely incredible as Jack Huston. He nails the movie star charisma and charm, he has confidence and gumption, but also insecurities. There are a lot of Hallmark leading men who have charm and talent, but we're so used to seeing them in the same-old-same-old that we don't think too much about them as actors. This is absolutely a performance, and probably the best leading man performance ever in a Hallmark movie. The 1940's cast is uniformly good, and Lens really carries the weight of the film with perfect energy (even if the stakes really aren't very high for her). The end of movie dress she gets to wear, a beautiful, layered, deco-styled silver black and gold number, is a work of art compared to the typical off-the-rack red/blue/green dress that a Hallmark leading lady would normally end their film in.
I really dug A Biltmore Christmas (we agree), so much so that I feel compelled at this time to do a tops list of elevated Hallmark :
TOP 5 ELEVATED HALLMARK MOVIES:
1. Round and Round
2. Three Wise Men and a Baby
3. Crashing Through the Snow (this is actually one of those in-transition Hallmarkies, but it's elevated based on scripting and performance)
4. A Biltmore Christmas
5. Sugarplummed
These are all films I could see myself watching again (and in fact I've seen Three Wise Men... and Crashing... multiple times each). If I were to make a list of more traditional Hallmarkies that I would watch multiple times it would be a list of 3:
TOP 3 SENTIMENTAL FAVOURITE TRADITIONAL HALLMARK MOVIES:
1. Nine Lives of Christmas
2. The Christmas Club
3. An Unexpected Christmas (this is another one of those in-transition Hallmark movies, part romcom, part traditional, but the traditional takes hold over the movie)